Too Broke for Sturgis at Biggs Harley-Davidson | San Marcos, CA
Can't make it to Sturgis this year? Biggs Harley-Davidson has you covered with Too Broke for Sturgis, Southern California's ultimate August riding event. During the first three weekends of August, riders are invited to Biggs Harley-Davidson in San Marcos, California for an unforgettable celebration featuring motorcycles, cold beer, BBQ, live music, exclusive giveaways, and guaranteed prizes.
This multi-weekend event brings together the local riding community with exciting activities and incredible prizes. Every visit gives you the opportunity to register for giveaways that include a 2026 Harley-Davidson Road Glide®, a 2018 Harley-Davidson Street 500®, a trip to the Sturgis Motorcycle Rally®, a Ride Home package, a Bertello Pizza Oven, a limited-edition autographed guitar, Rolling USA swag bags, and more.
Make the experience even bigger by checking in at all four participating locations:
- Biggs Harley-Davidson – San Marcos
- The Kraken – Cardiff
- Nickel Beer Company – Julian
- Josie's Hideout – Santa Ysabel
Guests who check in at all participating businesses will be entered for additional prize opportunities, including the chance to win a Harley-Davidson motorcycle and receive a complimentary event T-shirt while supplies last.
Enjoy live entertainment every weekend with an exciting lineup of local bands, delicious BBQ, ice-cold beer, and a welcoming atmosphere for riders, families, and motorcycle enthusiasts from across San Diego County, North County, Escondido, Vista, Oceanside, Carlsbad, Encinitas, Temecula, and Southern California.
Event Highlights
- Three weekends of August motorcycle fun
- Live music featuring local bands
- BBQ and cold beer
- Harley-Davidson giveaways
- Chance to win a 2026 Road Glide®
- Trip to the Sturgis Motorcycle Rally
- Ride Home package
- Bertello Pizza Oven giveaway
- Limited-edition merchandise and swag
- Community ride stops and passport-style check-ins
- Family-friendly atmosphere